- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Using Pinterest as a Powerful Marketing Tool
Posted on August 6th 2014
By now you have probably heard about Pinterest as a place to pin recipes, crafts, and other fascinating ideas to share with the world. Did you also know it can also be used as part of your content marketing strategy? With over 70 million users, this social media platform can be used as a way to connect with consumers, potentially driving more sales to your website or business. Before you begin pinning every page on your website and blog, take the following tips into consideration to create a more effective marketing tool using Pinterest.
- Download the Widget
Don’t make your audience work to pin one of your website pages; instead, make it easy for them to tell all of their followers about your company. Add the “Pin It” widget to your website to allow viewers to pin any page on your website that they like. This could be a product page, an article, or even your home page. Whatever they decide to post on their board will only help gain exposure for your company.
- Inform Your Facebook and Twitter Followers
Post a status update or tweet letting your fans know about your Pinterest account by giving them the link. By doing this, they will be able to follow your company and will know every time you have added a new pin to your board.
- Add More Than Just Links
People love pictures. Infographics are a great way to add all of the information that can be found in an article using images instead. Also, pictures from your office, store, or event that includes customers or employees will help your audience connect the company with a real person. Every image should also have your logo located in an easy-to-see area so that every time the picture is pinned, your logo will also be shared.
- Engage With Other Pinners
Instead of constantly posting links and pictures to your boards, waiting for people to follow or pin it, take some time to engage with other people in your community. Is there an article you liked? Pin it. Do you have an opinion about something that was posted? Leave a comment. Getting involved with other people or businesses that are posting information or pictures relevant to your boards will help you connect with others who could become customers in the near future.
Pinterest continues to explode in popularity and combining it with your other social media outlets will enhance your brand exposure.