Using Social Media for Business [INFOGRAPHIC]

Phillipa Kiripatea Marketing Coach,

Posted on November 3rd 2013

Using Social Media for Business [INFOGRAPHIC]

Social Media ConversationSocial media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren’t already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push.

Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. 23% do this 5 times or more! Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction.

Social media isn’t just used for connecting with existing customers, it’s also a great tool for acquisition. With 54% of marketers gaining a new customer through Facebook this year alone, businesses should be looking to join this trend.

Facebook often comes out on top in the world of social media, however Twitter should by no means be overlooked! With 36% of businesses gaining a new customer through Twitter, this easy to use microblogging platform should be considered just as highly.

LinkedIn is a more professional network, with over 200 million members and 2 more joining every second. This is a great place to build business connections, hunt for potential employees and find out what other businesses are doing to stay ahead.

Take a look at the infographic below for more information on why you should be utilising social media for your business.

Infographic republished with permission by Twist Forum

Social Media for Business 2013 Inforgraphic


Phillipa Kiripatea

Marketing Coach,

Phillipa Kiripatea is a marketing mentor that teaches female coaches, mentors and consultants "How To Make Love To Their Clients" and create a business that gives them freedom. Get the worksheet here to get clear on your ideal client.

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Posted on November 3rd 2013 at 4:54PM

Always love infographics for the all the re-shareable data.  Here's hoping more buisnesses start to "get it".  Thanks Phillipa!


Posted on November 3rd 2013 at 7:08PM

Hey Van, yes infographics are awesome! I always love how shareable the data is, and that you can just pick up a couple of figures from the infographics and write a whole blog post about just those.

Infographic designers are pretty clever :)

Posted on November 5th 2013 at 1:01AM

I log into Facebook like 10 times a day. I really like what Facebook has done with their mobile platform. I use it on my iPhone all the time. I would have never thought that I would use Facebook on my mobile device a year ago. Great article.

Posted on November 12th 2013 at 7:07AM

Hi Phillipa,

Thank you for this.

Kind regards