Using Social Media as a Communication Tool [Infographic]

PamDyer
Pam Dyer Marketing Maven, SolutionsIQ

Posted on August 1st 2011

Using Social Media as a Communication Tool [Infographic]


Social media is about more than marketing and branding. It is quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising. Blog posts and tweets enable businesses to create communities, offer immediate feedback or assistance, and promote their products and services.

A surprising number of companies of all sizes have yet to use social media as a communication tool. Socialcast has compiled an interesting infographic that visualizes data from many sources, including eMarketer, the Center for Marketing at the University of Massachusetts Dartmouth, and Nielsen, about how Fortune 500 companies use social media. The majority of companies studied found social platforms such as blogging, social networking, and online video to be successful. (In March of last year, I shared some data about about how Fortune 100 companies were using social media at the time.)

 Here’s a look at why organizations adopt social media, what types of tools have been successful and how important they are, and some examples of how companies have successfully leveraged Facebook, Twitter, and blogging for communicating with customers.

business impact of social media Using Social Media as a Communication Tool [Infographic]



PamDyer

Pam Dyer

Marketing Maven, SolutionsIQ

I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. Topics include blogging, inbound and content marketing, and Search Engine Optimization (SEO).

I'm featured in Forbes as a Top-50 Social Media Power Influencer and a Top-20 Woman Social Media Power Influencer. I’m very grateful to my audience for reading and sharing my content, and proud to be associated with the many impressive people who are also recognized.

Want to follow me elsewhere online? I’m most active on Twitter, Google+, and LinkedIn. I have a lot of other social media profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to reach out.

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