Using YouTube to Enhance Your Online Presence

Brad Friedman President, The Friedman Group, LLC

Posted on March 28th 2014

Using YouTube to Enhance Your Online Presence

YouTube can be an invaluable tool for enhancing a business’s online presence. With YouTube, you can develop your brand and also create awareness for your products and services.

According to a blog post on Copy Pressed, there are a number of templates you can use to create a short, entertaining video about the topic of your choice and include YouTube in your social media strategy.

How Do I Get Started Making my YouTube Video?

Once you have chosen a template, keep in mind that your YouTube video should be short and concise. It should also be visually appealing and entertaining so people will share the video.

After you have made your video, make sure you have a good keyword strategy and promotion of your video on your social media sites. That way people can find and share your masterpiece!

What Should I Talk About in my YouTube Video?

    • How-to video – A how-to video could be great if you want to demonstrate how easy it is to use your product
    • Interview – An interview with an important employee or executive can explain their role and the goods and / or services your company offers
    • Video testimonial – This a great way to show how happy a previous customer is with your product or service
    • Case study – This could be a video about an important litigation at your firm or a thorny insurance claims process if you sell insurance
    • Documentary – This is probably the most common type of video; a short documentary about a topic related to your business. For example, a law firm might explain what is involved in a personal injury suit or a utility company could explain how it generates and distributes electricity

YouTube can be a perfect way to enhance your online presence. With these quick and easy steps, you can make your own specialized video with limited effort.


Brad Friedman

President, The Friedman Group, LLC

is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

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