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One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to communicate with your business in social communities.
Give fans a reason to interact with your business.
Starbucks shows a connection between employees and customers ↓
Victoria’s Secret takes note of everyone who looks forward to the annual Victoria’s Secret Fashion Show. In this example, they get the Angels from the fashion shows to respond to tweets about their plans on Valentine’s Day. Fans anticipate the response eagerly from the Angels.
Share a fan’s photo of your product/service.
Find a creative way to use your product/service to celebrate Valentine’s Day.
Thank them after asking for feedback.
Cara Tarbaj is a social media marketer at Wishpond.
Wishpond builds social contest apps for businesses. Learn more on their website.