The Value of Encouraging Intrapreneurs in Every Organization

Julio Viskovich Social Selling Advisor & Strategist, NexLevel Sales

Posted on April 21st 2014

The Value of Encouraging Intrapreneurs in Every Organization

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department. This is leading to much discussion about intrapreneurs which are entrepreneurs within an organization. This provides a healthy environment where workers get the opportunity to run their own venture within the company. This empowerment puts the onus of integrity, ownership and accountability over their role and KPIs.

I started at HootSuite in 2011 as their corporate sales trainer. In an effort to have our sales team eat our own dogfood, I eagerly explored how to use the platform to give our team an advantage over traditional sales forces. This led to a research and exploration phase in which I stepped out of my conventional role in order to find more ways that a B2B sales team could utilize platforms like Twitter, LinkedIn and others. My searching yielded very few results outside other than Social Selling University and the great work Koka Sexton was doing. For the first time ever, I couldn’t have just “Googled it” and got the answered. Rather than be discouraged, I took this as an opportunity and personal challenge to create content and try and shape an idea that I knew would soon have steam. One of the many reasons why HootSuite was such a great organization to work for is that they encourages me to run with the idea, and got support from the marketing team to plan and execute a webinar which ended up being the most registered and attended webinar to that point in time. The company also provided me the opportunity to blog regularly and input on marketing materials. This type of thinking is what make organizations successful - companies who leverage internal thought leaders and do things as a collective will succeed and leave silo-ed and rigid organization immobilized while have their competitive advantages and economies of scale reduced as a result.

Some ask what other benefits exist since it seems that it’s hard to justify loosening and readjusting current process that exist to contain employees in their repetitive and process driven routines? These employees are not driven by money, they are driven by the success of their roles and above all, they are driven by the success of the company. It is this reason why they step out of their given role to explore initiatives outside the box. These values create a great culture and work environment that breeds success. We see many companies forming a “lab” or idea incubator team within their organization. Having intrapreneurs is like doing this organically. You can give them an idea and they will take the initiative from idea to reality with minimal hand holding.

Make intrapreneurial traits something your organization looks for, hires for, and covets.


Julio Viskovich

Social Selling Advisor & Strategist, NexLevel Sales

Julio is a Forbe's top 30 social selling expert, was one of the pioneers in the social sales space. and currently acts as the VP of Marketing at social selling powerhouse platform rFactr. He created the social selling program at HootSuite before launching one fo the tops social selling training and strategy companies, NexLevel Sales. Julio published his first book called Sellarketing this year and speaks globally onbehalf of the Global Social Media Institute and holds Adjunct Professor roles in Digital Marketing at UBC and Sauder School of Business. Julio has been involved in social business heavily since about 2010 when using Twitter as a way to engage and train Microsoft Partners, further entrenched after pioneering social selling at HootSuite and since working with fortune 500s on implementing sales and marketing alignment strategies for social selling adoption.

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Jason North
Posted on April 21st 2014 at 8:33AM

Great article! I'm grateful to be in an organization that gives me the freedom to try things and get better results without any hand-holding. It's nice to be trusted, and that motivates me to do better work.