Mar 16 Posted 2 years ago
I really enjoyed this post.
I think it becomes a matter of education like you said. Too often business leaders and those who are not well-versed in social media think it's a numbers game; this thinking is inherently wrong. Social media is not solely about how many likes or followers you have. I'd much rather have a page with 100 likes of highly engaged and enthusiastic fans, than have a page with 10,000 likes of rarely engaged and disinterested fans. Vanity metrics seem to be all about puffery and drawing attention to how many people like or follow your company.
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...