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Mar 16 Posted 11 months ago
I really enjoyed this post.
I think it becomes a matter of education like you said. Too often business leaders and those who are not well-versed in social media think it's a numbers game; this thinking is inherently wrong. Social media is not solely about how many likes or followers you have. I'd much rather have a page with 100 likes of highly engaged and enthusiastic fans, than have a page with 10,000 likes of rarely engaged and disinterested fans. Vanity metrics seem to be all about puffery and drawing attention to how many people like or follow your company.