May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 15 Posted 4 years ago
I would probably include using Twitter to connect with a potential blogger. Start by following them, retweet their latest posts, add commentary to the retweets and then start the dialog via Twitter.
Aug 17 Posted 5 years ago Hi Kelli, thanks for commenting!
One of the things I've discovered in my career is that some of the most influential bloggers aren't the one's with the huge traffic numbers or gaudy, high profile sponsors. They are the passionate individuals who have a small, but intensely loyal group of readers who trust what they say. They may have also attracted other bloggers as loyal readers, who will share and spread great posts and reviews.
That is part of what I was trying to get at in my post - too many marketers look at the subscriber numbers first, and end up ignoring some fantastic though smaller blogs who can end up having tremendous impact in the long-term.
Keep up the blogging and share great stories.