Part 2 of four examining social media for business executives.
For the busy executive, LinkedIn has a ton to offer. Call on connections to make introductions to others you wish to meet, research competitors or target companies and follow their updates, or send private messages, to name a few key features.
What's more, you can - and should - join groups where your prospective customers hang out and engage them in meaningful conversation.
SalesChaosTV anchors Todd Schnick and Dan Waldschmidt make their best case for extensive participation in LinkedIn and also offer pointers, like re-ordering components of your profile - in the video below.
SalesChaosTV is Internet TV sponsored by Social Media Today. Engage Dan Waldschmidt on Twitter at @DanWaldo and Todd Schnick @ToddSchnick.