Ever since Twitter relaunched Vine a few weeks ago, I've been testing it out on my own and with a handful of client accounts. Since Vine is still so new, I thought you might find my notes on how to get the most out of your time on Vine useful, so I reworked them into this guide. I hope you find it helpful!
When I joined Vine my profile was imported from Twitter. This was a great start, but due to the unique nature of Vine that might not be ideal for you and could reduce your chances for success.
In my case, my Twitter bio didn't make sense because it talks about my web marketing experience but I have no intention at the moment of posting web marketing related videos to Vine. Ideally your profile should convey who you are and what you'll be sharing on Vine - I updated my profile to mention dog videos since that is what I'm currently posting most often.
This is important because one way people discover others to follow is though the people search function. Previously, I would have been found for searches related to WordPress and SEO which have nothing to with what I'm currently sharing on Vine. I may have picked up a few followers because of those terms, but they would not be my ideal Vine audience since I don't post videos on those topics.
This simple step will greatly improve the interaction you recieve on Vine since you'll be attracting the most appropriate audience for your content.
I connected both accounts, but I don't share every video with each one. If you'll be sharing Vine videos that your existing followers on Twitter or Facebook will be interested in then you'll definitely want to connect since the larger audience you reach with your posts, the more likely you are to grow your connections on Vine.
To connect your accounts from the main Vine menu go to Profile > Settings and then scroll down a bit and you'll see the SOCIAL NETWORKS section.
It is especially important to consider connecting and sharing to Twitter.
Since Vine is a Twitter product you'll find the largest number of Vine users there which means great exposure for your videos when you tweet your Vine videos.
Another reason to connect Twitter is to find existing contacts you may have that you'd like to connect with on Vine. In my case, quite a few of my Twitter followers were already on Vine and followed me on Vine as well as soon as I added them using this method. To do this, first connect Twitter, then go to Profile > Settings and scroll down a bit and you'll see the FRIENDS section, click the Find People option.
Unfortunately, Facebook blocked similar functionality right after Vine launched. However, you can still let your Facebook followers know you are on Vine by regularly sharing videos or even posting an image of your profile to Instagram.
A large number of people on Vine are just creating videos just to experiment with the app (myself included), don't get distracted by all that noise. If you are looking to create videos that get attention you should make videos that fit what has already been proven to work well on Vine. Here's a few good ways to get a feel for which videos are working best:
When using the Vine app hashtags are highlighted in the Explore section as one of the main methods of navigating videos.
This means you should use tags in your posts to get your videos noticed. Using hashtags will also help your video get noticed on other tag friendly services like Twitter.
Currently the most popular tags on Vine are:
While it is important to use the relevant popular hashtags when posting to Vine, don't be afraid to add others that are even more directly related to your post.
Since people can search by tag from within the app, you improve your chances of being found even when you use tags that are not on the Explore page.
Sharing your Vine videos on other networks is a great way to increase your exposure and attract new followers.
You can share directly to Twitter and Facebook from within the Vine app, but what about all the other networks, or your blog?
To share to these other locations you'll need to have the url (web address) of the video you would like to share. Since Vine doesn’t currently provide the url to your own posts directly you will have to share your video to Facebook or Twitter first. For example, you can see the url in my share to Twitter.
Once you have the url you can then share your video wherever you like - here are some of the more common methods.
Start by using the search feature to search for tags (or people) to find people that consistently post the types of videos you enjoy and follow them.
If you are interesting to them as well, they will often follow you right back. Make sure you've posted a video or two and filled out your profile completely for this to be as effective as possible.
Like and comment on all the videos that you enjoy.
When you like or comment on a post it will automatically be shown in the Activity feed of the all the other people that have also either commented or liked the post. This can attract a lot of new followers quickly if you approach this properly.
Avoid being spammy, but be smart about your likes and comments - there is nothing wrong with ensuring you always comment on posts you enjoyed and happen to notice have a lot of comments or likes already.
Also, try a little strategy, don’t just follow the crowd and cross your fingers! Something like this:
What will happen following a simple posting strategy like that is you’ll get attention from an audience that is perfectly targeted to the video you just posted. Since they'll see a similar video on your profile to what they have also been posting they are more likely to like your videos and follow you as well.
That's about it! Hopefully, this will help you in your efforts using Vine. Let me know if I missed anything, or if you have any questions in the comments!