Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A Viral Pin's Family Tree [INFOGRAPHIC]
Posted on May 15th 2013
Thousands of repins, hundreds of sales, dozens of influential brand advocates - Virality can certainly do a lot for a brand's marketing plan. But where does a viral pin get its start? To answer that question we used PinLeague's Analytics Suite to trace back, Pinterest Influencer and PinLeague interviewee, Dan Ashbach's most repinned pin and mapped its roots:
- Verena first shared the image 48 weeks ago to just over 30 followers, where it received four repins. 32 weeks later, Dan found the image and shared it to his 1.5 millions followers.
- The "family tree" diverges into two main branches after the four initial repins
- One branch, beginning with Shirin's seven repins, gained 33 repins before coming to a dead end.
- The other branch, beginning with Irene's one repin, gained 41 repins before reaching Dan.
- Dan isn't following the user he repinned from. In fact, none of Suzanne's 7 repins are from users who are following her.
- It took 66 total repins by 68 users to eventually reach Dan.
- Since Dan shared the pin, it has garnered 2306 repins, 916 likes, and 19 comments.
Lessons from the "Family Tree"
- Content is king. Verena, with only 32 followers, started this entire process by pinning an eye-catching, simple DIY image. Make sure your images pop and maybe Dan, or another Pinterest influencer, will pick it up. I mean, who's ever seen a boring pin go viral?
- Virality takes time. It took 32 weeks between the time this image was pinned and when Dan repinned it to his followers. Unlike Facebook and Twitter, pins on Pinterest continue to gain traction for months after they are originally pinned. Even though Facebook and Twitter have instant gratification from posts, content on Pinterest has staying power.
- CHECK YOUR LINKS! Sadly, who ever came up with this image cannot receive credit because the link is broken. If you want traffic from Pinterest to your site, make sure your links work! Test your links by pinning images to your board and clicking through from Pinterest. If you no longer sell a popular product, it's also a good idea to have the page redirect to something similar. It's a great way to make sure your site is still able to receive the traffic!