The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
VoIP, Social Media Bring Businesses and Customers Closer Together
Posted on November 21st 2012
In a day and age when communication is of utmost importance for small business owners the world over, the ability to integrate VoIP and social media into their daily lives can be very beneficial.
While many individuals (both customers and business owners) are familiar with the far-reaching arms of social media, Voice over Internet Protocol (VoIP) is a great system for improving your customer service handling, communications between employees, and saving money on your overall business expenses.
Starting with social media, keep these things in mind to improve your small business:
* Be active - A successful social media presence starts and ends with the fact that you are always looking for more ways to promote your products and services on SM. Just having a Facebook or Twitter page is certainly not enough, as you need to be proactive when it comes to social media. Do you update your pages regularly? Do you engage with consumers who come to your Facebook, Twitter, Google+, LinkedIn, Pinterest pages? Do you provide relative links on such pages to industry information that paints you as authoritative in your niche? If you answered no to one or all of those questions, you have much work to do;
* Network with others - One of the great things about social media is that you have the ability to network with other business owners, meaning it can be a win-win situation for both parties. In the event you own a small insurance business in town, hook up via social media with local realtors, restaurants and other such businesses. When you promote their shares, tweets and pins, the idea is that they will reciprocate in return. Considering the fact that most consumers will need a number of services and products, you and other merchants can use social media to both your advantages;
* Use social networks respectively - One of the dangers for small business owners when using social media is that they can become embroiled in customer issues. Let’s say someone used one of your products and/or services and did not like it, then they go to social media to let the world know about it. You may end up going on social media to address the matter, eventually getting into an online shouting match over the dispute. The problem quickly becomes that your professionalism is called into question, perhaps leading to lost business with others who either use you or were thinking of using your company. Make sure you keep ALL social media engagements professional, including instances where your company and/or your reputation are called into question.
Dial-Up VoIP for Better Communications
While social media is a great way to reach out to customers, using VoIP is also a positive means to handle both in-house and outside communication and cut expenses over time.
With VoIP phone services, your small business can:
* Save money over the long haul - Small business owners can save on both their long distance and local calls to customers, with many providers offering unlimited plans for both needs. This can be especially beneficial to the business owner who must reach out to traveling employees on a regular basis. You can set up conferencing options via VoIP to stay in touch with your workers who are either working remotely or traveling for work, thereby cutting down on long distance charges;
* Integrate your needs - VoIP also allows the small business owner to integrate many of their needs all into one. With VoIP, you can pull together your audio, video, email and web applications needing the telephone all into one easy to use application;
* Number flexibility - Lastly, VoIP offers you the flexibility should you be expanding your small business over time. As the company grows, you can keep the same number with a hosted VoIP for business solution, meaning you just add more VoIP for business phones. You can also take advantage of new functions and features over time without spending a ton of money.
With all that both social media and VoIP can do for your small business, are you dialed-in to spreading the word and saving money at the same time?