Watch Out: Google's Penguin 2.0 Is Fast Approaching

Aaron D Rains
Aaron Rains Social Media Marketing, MarketingForHireNow

Posted on May 23rd 2013

Watch Out: Google's Penguin 2.0 Is Fast Approaching

Watch out: Google’s Penguin 2.0 is fast approaching.

google penguin best practicesDid Google’s Penguin affect your site the first time around? If so, you might want to listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed. Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop.

Tactics to avoid

  • Link farms, including paid and organic.
  • Keyword loading tiles, Meta tags, and anchor text

If you don’t know where to start looking for backlinks that are causing problems, use Google’s Webmaster tool, Open Site Explorer and LinkResearchTool. Investigate the authority of the links that are pointing to your site. A good question to ask yourself is; do they bring value to your website?

  • Google page ranking
  • Traffic: going to your site?
  • Anchor text: is it keyword loaded?
  • Is the site index by Google?

What does Penguin 2.0 like?

  • Stop buying links.
  • Work on high quality inbound links organically.
  • Remove unnecessary internal links within your site.
  • Remove your site from low quality links that point towards your site: via “link Disavow Tool”. Read more about Google’s Disavow tool.

If you’re guilty of the following examples it is time to take action before your site get slammed by Penguin 2.0. Don’t sit and wait and hope for the best. Take action today and audit your site, following outline that is provided above.

(image: Questions about Google's Penguin update / shutterstock

Aaron D Rains

Aaron Rains

Social Media Marketing, MarketingForHireNow

Marketingforhirenow helping small to large businesses use inbound marketing. Content manager at Printingcenterusa an online printing service and every door direct mail experts.  

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Troy Johnson
Posted on May 22nd 2013 at 3:08PM

I can’t be worried about changes to Google's search algorithm any more.  I think Google is losing the battle of maintaining the integrity of their search engine against the onslaught of “Black Hat” optimization schemes. 

I've grown tired of jumping through Google's hoops to stay in their good graces.  Besides I simply don't have the resources to taylor my site to Google's whims.  The losers in all of this are independent websites and individuals searching on the world wide web.   

I've never done anything besides try to generate good content for visitors and to meet the standard of SEO.  This will have to be enough...


Posted on May 31st 2013 at 3:54AM

You mentioned meta tags but didn't address this specifically.  Are you saying each page has to have its own individual meta tag?