Waze Could Make Waves Between Google and Facebook

Posted on May 24th 2013

Waze Could Make Waves Between Google and Facebook

Have You Heard of Waze?

wazeWaze is "the world's fastest-growing community-based traffic and navigation app," and it seems to be at the center of quite an interesting bidding war between Google and Facebook, according to a recent article in Computer World. You can join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. One would hope they aren't driving when doing all this sharing. (My mind jumps do a day when Google Glass is integrated with something like this, and the roads are never safe again...)

Businessweek said today, citing unnamed sources, that Google is one of multiple companies negotiating to buy Waze and the price tage will be in the $1 billion range.

Only just a couple of weeks ago Facebook was said to be negotiating to buy Waze. This has the makings of something becoming pretty common between these internet giants: A good, old fashioned bidding war.

Does Google Need Another Mapping Service?

Patrick Morehead from Moor Insights & Strategy doesn't think so. He said Google's likely goal is to "disrupt the deal and force Facebook to pay a higher price than they would have paid." But other analysts have suggested that Google may legitimately want it to help them boost their own social networking capabilities.

Who Will Win?

We'll see how it all pans out, but one thing is for sure, it's a good day to be Waze.        

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Tammy Kahn Fennell

CEO, MarketMeSuite

Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite (www.marketmesuite.com), the leading social media management dashboard for small- and mid- sized businesses. In late 2009, after spotting social media trends and recognizing the needs of small business from her own experience, Tammy launched the MarketMeSuite platform to help SMBs easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. Tammy has a lot to say on social media topics for small business, so she speaks and blogs frequently. She is also the owner and editor of the community driven blog, WeAreSocialPeople.com.  

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