Wearable tech meets extreme sports: Dan Larsen talks to @simonpearcelive

Posted on March 16th 2014

Wearable tech meets extreme sports: Dan Larsen talks to @simonpearcelive

Simon Pearce (@simonpearcelive) caught up with Dan Larsen (@danlarsen) of Qualcomm at South by Southwest last week. Simon and Dan talked about how the move towards the quantified self is opening up exciting new applications in unexpected places. Dan talked about wearable technology that can automatically create action sports videos. The interview also included a brief discussion of privacy: Dan's tip - tread carefully regarding privacy if you are an early adopter!

Simon Pearce

Simon Pearce

Founder, Fabric Branding

Simon has over 14 years experience in brand strategy and brand experience design. He works with his clients to help define and execute brands for the digital age. Simon believes in taking a practical and cross-disciplinary approach to defining and implementing brand strategy. Over the years, Simon has worked with a wide variety of clients, across industries, to define and develop their brands. Past clients include Verizon Wireless, AT&T, Intel, 3M, Stanley, Red Robin Gourmet Burgers, The Weather Channel, Samsung, ITT Corporation, Alcoa, The Vitamin Shoppe, Student Achievement Partners and Transitions Optical Inc.
 

 

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