Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Web Marketing In A Nutshell
Posted on June 2nd 2014
Getting started with web marketing can be overwhelming and even intimidating. With all of the technology and terminology, newbies can find themselves lost in a sea of confusion pretty quickly. So I've put together a very basic post here to walk you through the most essential concepts and to avoid getting sidetracked but the unimportant stuff...
It's All About Lead Generation
The first and most important thing you need to know is that your website's most important job is generating leads. Note that I didn't say "sales." If you invest all of your energy in building sales and only sales, you'll come up empty handed. But if you capture leads, you get permission to continue marketing to these contacts until they say stop. That's far more valuable than trying to get a one-off sale.
Content Is King, Social Media Is Queen
I'm sure you've heard it before, but it's true and it always bears repeating -- Content is king. Essentially, that means that everything you do in web marketing is going to require some form of content -- blogging, social media posting, copywriting, email messaging, and so on. Without content, you'll struggle to make any progress. Without great content, you'll never hit home runs.
Social Media is the proud queen to the content king. If you're familiar with chess at all you'll know that while the king is the most valuable playing piece, the queen is the most useful, versatile, and skilled of all. The same applies for social media. You need a strong and active social present to get consistent, reliable results.
You Need A Long-Term Strategy
Finally, you need to focus on the long-term not the short-term. This is the most common mistake newbies make in web marketing -- expecting everything to happen overnight. It simply doesn't work that way. SEO, for example, is a strategy that could take the better part of a year to generate visible results and more than a year to generate meaningful results.
Keep at it, stay focused, and stick to these principles and I'm sure you'll get results.
There you have it -- web marketing in a nutshell. Short and sweet, and hopefully valuable for getting started.
Have a question? Please leave your comment below. Happy to help!