Webinar: Innovation from the Crowd; How Customers Design Today’s Products

maggiefox - Social Media Group
Maggie Fox Senior Vice President, Digital Marketing, SAP

Posted on November 16th 2012

Webinar: Innovation from the Crowd; How Customers Design Today’s Products

Join me next Tuesday at 12 EDT for the latest edition of the award-winning Social Media Today “Best Thinkers” webinar series! Our topic is Innovation from the Crowd: How Customers Design Today’s Products,

Has social media irreversibly changed the product development process? The social Web helps express the collective voice of countless consumers with opinions and ideas about products and services, and increasingly, smart organizations are increasingly referencing this new source of information learn from the crowd how they might improve their offerings.

  • How do you know you’re sourcing the right crowd?
  • Does crowdsourcing for content differ greatly from crowdsourcing for technical products?
  • What are the differences between knowledge gained through surveys and that gained through listening on the Web?
  • What are the internal processes that make crowdsourcing effective in the enterprise?

We’ll be joined by Wil Merritt, CEO of Zooppa, Meredith Gould, sociologist and digital strategist, and registration is free. Sign up here!

maggiefox - Social Media Group

Maggie Fox

Senior Vice President, Digital Marketing, SAP

Maggie Fox is the Senior Vice President of Digital Marketing at SAP, responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Fox was founder and CEO of Social Media Group, established in 2006 and one of the world's most highly respected independent agencies helping businesses navigate the socially engaged Web. She has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2011, The National Post named her one of Canada's Top Innovators. Fox sits on the boards of GetElevate.com and the Heart and Stroke Foundation.

See Full Profile >