May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Oct 13 Posted 1 year ago
The infographic and article are a good starting point, but there are a lot of unanswered questions about 'the fold' - which is a very arbitrary concept, even in the print world. Even just breaking this into only 2 dimensions (scroll position and time on site) and focusing on them can get rather complex in a hurry -
- Were all the user sessions on the same type of device (mobile, tablet, desktop)?
- Were all the screen orientations the same?
- If mobile visitors were included in the data, did the sites change presentation or redirect to a mobile site?
- What impact does the viewer's screen resolution play?
- Did all the sessions start at the top of the page, or were did some arrive in the middle through a deep link in the page?
- Were all the pages in the study the same length (at least 2500 px - the longest shown in the infographic)?
The best conclusions one could draw from this, without chasing all the other data points, are
- To get people to spend more time on your site, get them to scroll down.
- Have longer pages
And, how do you do that? Put what they are looking for at the anchor for the link - for most, that means the top of the page. You will need to know what that means for your visitors - screen resolution, screen orientation, and whether they are referrals or come from search result links.
Remember - visitors don't come for the ads, no matter where they are on the page. They come for the content.
Oct 10 Posted 1 year ago
Interesting statistics and has got me thinking now about a current website I am working on. Perhaps I had best start moving some of my page content!
Oct 9 Posted 1 year ago
Agreed! I actually wrote an article about CrazyEgg awhile back, it's a really useful tool for small business owners.
Oct 9 Posted 1 year ago Good article, Sarah! And good infographic. One way to take the guesswork out of where to place various content elements on your webpage is to use Crazyegg. This tool provides a "heatmap" of where people are clicking most on your page, above or below the fold or wherever. It can alert you to elements that are getting less attention than you want. You can also discover features on your page that confuse or misdirect users. It's about $10 a month I think, and you can change your subscription anytime. (BTW I have no affiliation, it's just a great tool that has worked for me.)