Jan 29 Posted 2 years ago
Great replies to the various key questions. Here's another: 'is social media good for B2Bs, if so, which platforms are the most suitable?' Unfortunately it's a no, as most businesses have to 'promote' or 'advertise' within the platforms to get a lookin. So, not much difference with Pay Per Click of Google really.
It seems then that social media platforms, such as Twitter and Facebook, have effectively become a pool of data and information for people and businesses to search within and promote their products/services. Or have I missed something?!
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