April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
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February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jan 29 Posted 1 year ago
Great replies to the various key questions. Here's another: 'is social media good for B2Bs, if so, which platforms are the most suitable?' Unfortunately it's a no, as most businesses have to 'promote' or 'advertise' within the platforms to get a lookin. So, not much difference with Pay Per Click of Google really.
It seems then that social media platforms, such as Twitter and Facebook, have effectively become a pool of data and information for people and businesses to search within and promote their products/services. Or have I missed something?!