May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 29 Posted 1 year ago
Great replies to the various key questions. Here's another: 'is social media good for B2Bs, if so, which platforms are the most suitable?' Unfortunately it's a no, as most businesses have to 'promote' or 'advertise' within the platforms to get a lookin. So, not much difference with Pay Per Click of Google really.
It seems then that social media platforms, such as Twitter and Facebook, have effectively become a pool of data and information for people and businesses to search within and promote their products/services. Or have I missed something?!