It is a pleasure to be here with you and share with the Social Business Book Club community. I'm Jeff Korhan, the author of Built-In Social: Essential Social Marketing Practices for Every Small Business.
My book was inspired by requests from members of my live small business audiences. It provides a reliable process, grounded in practical business experience, for adapting their traditional growth practices to a digital world.
I hope you enjoy reading it too!
The title of Built-In Social suggests that social is much more than a new approach to marketing. It's a quality that must be built-into the fabric of every business that expects to be relevant to consumers in this connected economy.
I'm looking forward to getting to know you. What's the one thing I can help you with right now?