Jan 8 Posted 3 years ago
I plan on steering a couple of family members who have FB pages towards Pinterest due to this slowdown in organic reach. They do not have the budgets to pay for posts, let alone ads. Also, more personally, I will not be getting the FB app for mobile due to the auto-play videos. It is not so much the ads, per se, but the fact that I don't like auto-play video no matter the content it is displaying. Intrusive and annoying, at least I can stop it from playing from my desktop browser. Facebook is certainly at a crossroads this year whether they believe it or not.
Jan 6 Posted 3 years ago
Unfortunately, the article same time next year may read "Where Did Facebook Go Wrong". I love Facebook. I have used it since 2007 personally, and have built a social media agency around it (at first years ago...when it was the main player...now of course it is just one of dozens of social networks that are utilized for business).
Facebook is killing themselves with businesses of small and medium size: the very businesses they should have embraced for the long haul. Shrinking organic Reach with pay-per ads and Boosted Posts becoming the only means to survive for most.
As an admin of over 140 Pages, and a top social agency in Connecticut, we talk to a LOT of businesses using social media. They are continually becoming upset with Facebook and moving away to other social networks.
When they see organic Reach, something they have spent in some cases hundreds to many thousands of hours to create, and ad dollars in various increments wasted for "more more more" with diminishing returns...they are getting annoyed. Posts now that used to Reach 1000's are barely making three digits. Even with paying for them, even with spectacular well thought out content that has been successful for them...they are losing their audience...rather the audience is being stripped away...little by little.
Everyone is fine with paying a little here and there. It is understandable. But to take fans AWAY by forcing a business to pay to re-engage them after years of work is a slap in the face.
Facebook better smarten up. They lost the youth, they will start losing businesses in droves, and soon their audience will be people not willing to pay ANYTHING to stay connected.
Jan 2 Posted 3 years ago
Until Facebook truly grasps what relationship marketing is. they are missing the boat. Sucessful company? YES! Profitable cpompany? YES! Marketing experts= NOT EVEN CLOSE!!!!!!!
The MANTRA FOR 2014 is building LIFELONG, PROFITABLE relationships with your clients(customers)
By caputuring every piece of geograhpic ,demographic and psysographic you can can.Remember "100 "likes on your web site means NOTHING!!!!!!!!!!! It SDOESN"T SELL PRODUCT!!!!
When Favebook puts their focus on hiring the best
Marketing (NOT SOCIAL MEDIA)monds, They will comtrol the market! Untril that time, Google is head ansd shoulders above them .
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