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Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social.
It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.
Without Infrastructure, You Can’t Be Social has 115 pages of advice on managing social experiences from innovators at 45 of the world’s most innovative brands.
The eBook makes the point that social infrastructure is crucial for large enterprises to be successful in the age of "everything online".
As Sonja Broze, Head of Social Relationship Infrastructure at PayPal puts it: "Social infrastructure is the critical differentiator for our business over the next 5 years.”
The eBook strives to help brands get the information they need to:
You can download your own copy of the report here.
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish."