How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!
Explore more: 

What Do 50+ Social Media Professionals Think About the Need for Social and Infrastructure?

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social.

It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

Without Infrastructure, You Can’t Be Social has 115 pages of advice on managing social experiences from innovators at 45 of the world’s most innovative brands.

The eBook makes the point that social infrastructure is crucial for large enterprises to be successful in the age of "everything online".

As Sonja Broze, Head of Social Relationship Infrastructure at PayPal puts it: "Social infrastructure is the critical differentiator for our business over the next 5 years.”

The eBook strives to help brands get the information they need to:

  • Deliver amazing customer experiences with social data
  • Be aware of best practices for governance and scale in large organizations
  • Establish a social brand

You can download your own copy of the report here.

  Sprinklr Infrastructure eBook MarketingXLerator Contribution

 

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...