Social Listening: Harness Marketing Insights From Consumer Conversations: Click here to register for the free on webinar February 9th at 12pm ET/9am PT.
 
Explore more: 

What Do 50+ Social Media Professionals Think About the Need for Social and Infrastructure?

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social.

It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

Without Infrastructure, You Can’t Be Social has 115 pages of advice on managing social experiences from innovators at 45 of the world’s most innovative brands.

The eBook makes the point that social infrastructure is crucial for large enterprises to be successful in the age of "everything online".

As Sonja Broze, Head of Social Relationship Infrastructure at PayPal puts it: "Social infrastructure is the critical differentiator for our business over the next 5 years.”

The eBook strives to help brands get the information they need to:

  • Deliver amazing customer experiences with social data
  • Be aware of best practices for governance and scale in large organizations
  • Establish a social brand

You can download your own copy of the report here.

  Sprinklr Infrastructure eBook MarketingXLerator Contribution

 

Join The Conversation

Upcoming Webinars

Whitepapers

  • February 05, 2016
    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
  • December 15, 2015
    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...