What Google Searches in the Blink of an Eye

servantofchaos
Gavin Heaton VP Digital Marketing Transformation, Constellation Research, Inc

Posted on July 2nd 2012

What Google Searches in the Blink of an Eye

I can remember the day I switched over to Google for my internet searches. Before that I had a number of favourite search engines – each with its own specialty. One I would use for searching forums, another I would use for question and answer content. Still another would be used for web page and blog searching.

I quite liked the feeling of control that I experienced in those old days. I knew which tool to use and when. I could find things that other people couldn’t. This made me valuable.

But this process was time consuming. Sometimes I would need to work through many variations of my search terms using two or three different search engines before I found what I needed. And all the while, the clock was ticking.

Eventually I began turning more regularly to Google. It started with a blog search here or there. A boolean search from time to time. But it wasn’t just the results that made me switch. It was the relevance. And it was the speed.

Google’s search far outstripped all the others for speed. The clean, white page offered by Google smashed the slow loading, ad heavy portal offered by Yahoo! It was easier to read than Alta Vista … and it was just more relevant than Ask Jeeves.

But how does Google actually find and return such powerful results so quickly? This infographic explains nicely. And you may just be surprised to know that since 2003 Google has answered 450 billion unique queries that it has never seen before. And only a small percentage are mine!

GoogleSearchInfographic1

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Gavin Heaton

VP Digital Marketing Transformation, Constellation Research, Inc

Gavin is the author of Servant of Chaos, one of Australia’s leading marketing blogs and is the co-publisher (with Drew McLellan) of the ground-breaking collaborative marketing book series, Age of Conversation. Gavin has worked in agencies (leading the global digital strategy for McDonald’s) and delivered ground breaking digital programs and platforms for B2B companies like SAP and IBM.

Formerly the Social Media Director for SAP's Premier Customer Network, he runs a marketing consultancy "The Social Way" and is an industry analyst with Constellation Research, Inc focusing on disruptive technology and emerging marketing practice.

In what little spare time is left to him, he works with young people as president of local non-profit organisation, Vibewire.

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