Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
What LEGO Taught Me about Community Building
Posted on October 8th 2012
Like most kids, I loved LEGO. I would spend hours building everything from a space shuttle to a house for my chihuahua (true story). As an adult, building a community has that same sense of awesomeness.
Here is a list of the top 7 things LEGO taught me about building a quality community.
Accessibility. You can find LEGO building blocks anywhere (especially stuffed between the couch cushions at my cousin's house). Social business needs to be the same. A strong enterprise community should span internally and externally, across departments, geographies, and devices.
Usability. Unlike Ikea furniture, anybody can pick up a few LEGO blocks, stick them together, and build something amazing. A good community should make it easy for members to go from a newbie to expert in record time, with engaging tutorials and introductory tours.
Fun. LEGO allows people spend hours being creative. Enterprise communities should engage users. With recent improvements in areas like gamficiation, this becomes a lot easier.
Beneficial. LEGOs are more than just an entertaining toy. By playing with LEGOs, kids learn things like simple mechanics. The same should ring true for your community - members should learn through building and sharing.
Next Generational. LEGO has evolved its product offerings. In a previous role, I got to help launch the LEGO Mindstorms NXT (LEGO.com MINDSTORMS : Home). This flavor of LEGO allows you to build and program robots - a far advancement from the standard building blocks. A good community will also adopt next-generation technologies, such as enterprise applications, social search engines that knows what you're looking for and find it fast, and adaptive social intelligence to provide more personalized, relevant results.
Versatile. By buying a single set of LEGOs you can make several different creations. One day, you'll build a log cabin and the next day a castle. Building a community is similar. With an investment in one strong social business platform, like Jive, you can build a variety of vibrant communities.
Leader. Every box of LEGOs comes with one of those cool little, plastic people. Like those guys, it's key to have a community manager, who can serve as the front-man. Altimeter Research’s Jeremiah Owyang (Home | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing) studied community manager job descriptions from 16 different organizations and found four key elements: community advocacy, brand evangelism, savvy communication skills and editorial planning, and liaising between internal decision makers and community members. One of my mentors was Jake McKee, who served on the front lines of community management for LEGO. Check him out Jake McKee | LinkedIn.
While building a community might not feel like child's play, just remember that it can be fun and the hard work will pay off in the end.
Now, if I can only get my hair to stay as perfect as the LEGO girl's....