What to Look For When Completing an SEO Analysis

Amanda DiSilvestro
Amanda DiSilvestro Online Content Editor, Higher Visibility

Posted on May 25th 2013

What to Look For When Completing an SEO Analysis

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Oftentimes when people approach SEO for the first time, it’s all about link building. Everything is about outward changes and reaching outward to different industry leaders and trying to build links and relationships. While this is indeed a huge part of any SEO strategy, it’s important that companies realize that your internal processes might need to change. You (or more likely your SEO agency) have to audit everything about your website and be prepared to change major components of your website if necessary.

When it comes to completing an SEO analysis, there are some things that an SEO agency will want to evaluate that could affect your website in ways you may not have anticipated. Some of these most popular aspects include:

  • Domain Problems. In some cases, there might be domains and sub-domains out there that can be linked with the domain name you’re used to using. For example, there could be a 301 redirect on something like “https://www.domain.com” that could be affecting your traffic. SEO agencies need to go through all of the different options and potentially get rid of these “extras.”
  • Check Sitemaps. An XML sitemap is a great way to make sure that all of your pages are cached quickly so that your visitors are seeing the most updated version of the page and so that SEO can begin to build for that page. This involves creating a list of your site’s URLs to make it easier for the bots to access. You can learn more about creating a sitemap here.
  • Collect Your Analytics. Your SEO agency is going to need to collect data for your website, and this involves checking the search traffic and keywords, referral traffic for each landing page, anchor text information and overall monthly traffic information.
  • Analyze Targeted Keywords. Of course, keywords are what most clients focus on when going out to hire an SEO agency. You want to research keywords and use those in tags such as the title tag, meta tags, and description tags.
  • Check for Indexed Pages. You can actually check to see which pages are indexed by typing “site:www.domain.com” into the Google search bar. This will show you all of the pages being indexed by Google, so it’s definitely one of the first things an agency will want to do for your site.

In the end, understanding some of the most fundamental things that need to be assessed can help both an SEO agency and a company both become successful. This helps you see exactly why an SEO agency might need to change some of the processes that have worked for you in the past and why your site architecture may need a little bit of SEO TLC.

Amanda DiSilvestro

Amanda DiSilvestro

Online Content Editor, Higher Visibility

Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility.com. Connect with HigherVisibility on Google+ and Twitter to learn more!

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Comments

301 redirects of www and no www are THE most common issues we encounter with new sites. 

          Good info. Backlinks are important for the search engines and for more website exposure. But I agree with you that it's not all to it. What's the point of having all the traffic coming to your webpage and there is nothing that will interest the visitors. If there is just a bunch of ads and spun content that makes no sence, most people will just close the page and keep on searching. 

          Like you're saying it's on page is also an important factor. Have a professional appearance, quaility on topic information, images that would be describing the webpage videos and so on. This way people will want to stay more on your page read your content and then buy products and services.

Good informative article, covering some of the basics that are all to often forgotten or overlooked, thanks for sharing