What Makes a Great Cover Photo?

Posted on June 9th 2013

What Makes a Great Cover Photo?

Whether you’re handing out business cards, shaking hands, or engaging with potential Fans on Facebook, a first impression means everything. Clients, consumers, even new friends will decide within seconds if they have a good feeling about you and/or your brand, or a bad feeling, and your income depends on the former. So, let’s dive into the tips for creating a stellar first impression on the digital realm with Facebook’s Cover Photo options. 

Facebook Cover Photo

Earlier in 2013, Facebook relaxed its grasp on Cover Photos, allowing business owners to use more text, provide contact information, and even include a call to action. As long as you stay within the 20% Text Rule, you essentially have free reign to let your creative juices flow.

This is remarkable for small business owners who are looking to truly capitalize on their social media efforts. From limiting all text, calls to action, and sales promo on a Cover Photo, Facebook effectively opened the doors to unlimited possibilities. The broader guidelines allow for greater branding, stronger call to action, and creativity overload!

First Impressions

According to Forbes.com, you have approximately 7 seconds to leave your impression as a genuine brand or a phony. Seven seconds to convince someone to trust you with their interests, or to let them down and have them running for the hills.

The number one tip for a great first impression as stated by Forbes in ‘Seven Seconds to Make a First Impressions’ is to ‘adjust your attitude.’ This doesn’t just apply to face-to-face encounters; it applies to your Facebook Cover Photo as well. Take, for example, EraseDisease.com’s initial cover photo. You’ll notice the stiff, dark colors and unrealized branding. The cover photo is murky, missing any sense of creativity, and has no true purpose or direction.

Facebook Cover Photo Best Practices

With Facebook’s new Cover Photo update, small business owners are able to ‘adjust their attitude’ through creative, innovative invitations of engagement. Notice how this brand updated it’s cover photo to something a bit more branded, complete with inviting colors, website information, social media icons and a short explanation of the product. 

cover photo branding 

The entire ‘attitude’ of the page changes, thus changing the receptiveness of potential consumers within those 7 seconds of a first impression. Now, when Facebook users hover their cursor over this brand, potentially interested in its philosophy, it sees an attractive, bright image.

So, how do we get from drab and dark to inviting and appealing? Follow these steps:

  1. The Right Image -  The most effective image is something that speaks to your audience on an emotional level – something that intrigues them and summons them to learn more. The image should speak for itself, leveraging your brand message in imagery. Technically speaking, the image needs to be sized or cropped to 851x315 pixels.
  2. Call to Action – Utilize Facebook’s 20% Text Rule and take full advantage of its possibilities. A logo does not count as text, so if your logo includes text, or as seen above the logo contains the URL, us it in the cover photo to get that URL in front of your audience. If your logo does not include your URL, add it! Consider what you want your Facebook Fans to do. Do you want them to Like the page? Add that as a call to action. Do you want them to visit your website, purchase a product or take advantage of a promotion? Add it! With the 20% Text Rule, you need to add some text letting your audience know exactly what you want them to do.
  3. Promotional – One of my favorite basic essentials of the Facebook Cover Photo, and something that not many small business owners take advantage of, is the ability to swap out that photo as often as you want, with as many different calls to action and themes as you want. Of course, you always want to remain true and consistent to your brand message, but consider your current content marketing campaigns and integrate that into your cover photo. Is there a holiday coming up? Use that as a theme? Are you running a contest? Talk about it in the cover photo. This is your first impression, which means that whatever you are pushing and promoting at that time should absolutely be in your cover photo.

The possibilities for Facebook’s new cover photo guidelines are truly limitless, so take advantage of them! In marketing, when you are given opportunities like this is imperative that you pounce, and pounce often with superb creativity.

kandice

Kandice Linwright

Owner, Linwright Design

I am a very proud momma of two beautiful boys, and a small business owner. For Local Marketing, Content Management and Social Media Marketing services, check out http://www.LinwrightDesign.com, a local marketing company that I've built from the ground up right here in Gilbert, Arizona. But, my true love is http:www.Linwright.com, my new and very exciting Social Media Consulting business. Now it's my turn to take all that I've learned over my long career in social media, and offer it to my clients!

I've been lucky enough to pick up my most successful Facebook Marketing strategies through trial and error as Social Media Director at http://www.Quaintise.com. If you're looking for some serious, full-scalle marketing, check out Raquel's agency located here in Arizona as well as Los Angeles. 

Life has been good to me, and I am thankful each and every day for that fact. Thanks for checking me out!

"Kandice is one of the most knowledgeable people I have met when it comes to social media and SEO marketing.  She has a very keen sense of what works and what doesn’t.  She is not only a great communicator when explaining her reasoning to me, but as a writer, Kandice has a very lucid way of communicating a company’s services, benefits, and does so while writing content for different vertical markets.  She is a supremely good writer.  She also has been very effective in helping us improve our own SEO rankings.  However, Kandice’s biggest strengths are her creative strategy skills.  She is on the forefront for what is new in technology and social media and how to leverage these assets to improve our client’s brands.” - Raquel Baldomar, CEO, Quaintise, LLC

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Comments

philbutler
Posted on June 9th 2013 at 10:29AM

Excellent advise Kandice, we have been telling clients and associates for years how critical these "first" and often lasting impressions are. Tell the readers more, this is good stuff. 

Always, 

Phil

kandice
Posted on June 10th 2013 at 2:53PM

Thank you Phil!

Bo Skovfoged
Posted on June 10th 2013 at 1:23PM

Sound advise, Kandice.

I have been wondering about all those social media logos - you not really able to link to them, so user would have to look you up on Twitter etc. More noise than call to action, in my mind - or what do you think?

And a bit funny, that erasedisease.com have gone down in likes since they changed to their new timeline cover...