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What Makes Social Media So Influential? [INFOGRAPHIC]

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. influence and social media thumbSocial media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people. Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it. Active membership of the most frequented social network is now over one billion people, one out of every seven people on earth is on Facebook! Yes, you read that right – one billion. With the global population still rapidly growing, it’s become abundantly clear that social media is no passing fad either. Its influence is remarkable. Small businesses and large corporations alike have tapped into this influence to reach new customers and generate real, honest communication. In the wise words of web strategist Jordan Raynor:

"It has never been easier to be as influential as you can be today. Information is cheap. Information is easier to produce. And if you have a quality message, it's never been cheaper to get out."

This certainly explains a number of phenomena – that, for example, 64% of Twitter users are more likely to buy products from brands they follow online, or that the average Facebook user spends 405 minutes per month interacting with friends and following their favorite pages. Our best advice? Embrace the ubiquity of social media and use its power to better yourself, your business, or cause. Below you’ll find a host of statistics and fun facts (thanks to Liz Martindale) that may surprise you about just how influential social media really is! Influence and Social Media Infographic  

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  • anna bennett's picture
    Feb 19 Posted 4 years ago anna bennett

    Great post! Still so many people don't understand the power of social media and this is a great infographic to the naysayers. Thanks Daniel.

  • Daniel Zeevi's picture
    Feb 19 Posted 4 years ago Daniel Zeevi

    Thank you Caitlyn it is truly amazing to see how influential social media has become!

  • Marco Barbieri's picture
    Feb 19 Posted 4 years ago Marco Barbieri

    That's really interesting and good but obviously a very Western Centred approach.

    It would be also good to see an overall status of Social Media to include Asian social media channels - At the moment I keep seeing either one or the other - such as this other infographic on the state of social media in China 

  • Feb 18 Posted 4 years ago cmich15

    This infographic is a wonderful way to see exactly how important social media is today not only for everday users but also for businesses. It is so interesting to see how direct the link is between people following certain brands on social media platforms and their purchasing decisions based on these same brands. I really enjoyed how all of the information was laid out!

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