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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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What Is a Social Media Advocate? Learnings from the #SocialShakeUp
Posted on September 25th 2013
For more social media tips and news, visit MarketingXLerator.com.
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing; change has to originate from the C-Suite to actively lead the transformation to the social business.
Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The lines between work and home are rapidly blurring, and businesses have to have good legal council to navigate this brave new world or you might find yourself in court.
Marketing Content Social Media Community Social Media Marketing The Social Shake Up The Social Shake-Up 2014
Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives.
Everybody is taking about the Collaborative Economy. This “trend” has been a long time coming but was finally given a name that has gained a lot of traction. What is it? And what is Yerdle? Why do you want to be a part of it? Find out in this blog and at the Social Shake-Up Conference in Atlanta in September 2014.
Sprinklr surveyd over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator. Don't miss this eBook if you are looking into automating some of your processes.
by Carianne King on August 21st 2014
by Shelley Pringle on August 21st 2014
by Bernadette Coleman on August 20th 2014