What Social Media and Christmas Have In Common

Posted on December 25th 2012

What Social Media and Christmas Have In Common

What Social Media and Christmas Have In CommonBeing a father allows me to see things in different ways. Christmas is one of those things.

As a child, I was constantly reminded that the true joy of the Holiday Season was giving, and not receiving. While I admit that lesson was lost on me when I was 9 years old, I now completely understand the concept as I look at Christmas through the eyes of my own 9 and 2 year olds.

I can honestly say that my gift this holiday season is enjoying my family’s reaction to the gifts that they receive.

Giving Through Social Media

If the key to Christmas is giving to receive, the same can be said with regard to social media. While we all use and participate in social media in different ways and with different goals, a very common thread is to drive engagement. I’ve found that if you give through the ways listed below, you will receive back two-fold:

1. Commenting on Blogs

Much has been written about commenting on blogs that you read and enjoy. I could actually do a better job of this myself but I feel that it is more important to comment thinking about quality first, and not quantity. There are many things to include in your comment but I like to comment using these three techniques:

  1. Extend the conversation offered in the post.
  2. Offer a different point of view than is offered in the post.
  3. Ask a question that you might have as a result of the post.


2. Retweet

There are many ways that you can use Twitter. I use Twitter to share information that I find interesting. Although sharing great content is an end in itself, I’m also looking for people to read my blog and follow me on Twitter. The greatest way I’ve found to achieve those ends is through retweeting other people’s content. This is by no means a scientific conclusion but rather an observation through my personal experience. I caution you to not retweet blindly but again think about quality and not quantity. I share information that I find useful and beneficial and hopefully the people that follow me feel that same way.

3. Google +1

When Google introduced their Google+ social network they also introduced the +1 button which is meant to be installed on websites. The +1 button allows you to give your approval to a site or post by clicking the +1 button. After you click the +1 button you then have the ability to easily share the content you like within your Google+ Circles. I’ve found that by “+1″ing and/or sharing interesting content has actually helped drive interest in my own content. I would again caution you to share information thinking about quality and not quantity.

By using these three ways of sharing content I’ve actually received through giving. My sincere interest in other people’s work has allowed me to make new friendships, open the doors to professional opportunities, find great content, and make wonderful connections with people that I’ve not met yet in person. I’m a walking example that giving more than I get has made me a better person and I know it will do the same for you.

In the spirit of giving I would love for you to share an experience where you “gave” online and received more in return.

Merry Christmas!


Brendan J. Schneider

Brendan J. Schneider discusses social media, branding, and inbound marketing for schools at SchneiderB.com. He is also the Director of Admission & Financial Aid at Sewickley Academy, a PK-12 Pittsburgh private school. Circle him on Google+.

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JC Giraldo
Posted on December 26th 2012 at 4:35PM

Hi Brendan ...Good Post .

Something that I learned in Social Media biz as you said : Give & Receive..!

I saw this on my Twitter ,and respect for the content, because many people spent a lot of time ,writing or sharing , only with the intention of Help !..You saw some superb on Twitter?? I saw many

Agree with you that the most important is Quality and not Quantity...I ask myself why "we" have/should other people that have 12k followers or more,many people are still confuse with this issue, and not necessarily the best, many of them buying followers,that is so bad !

I am talking about Twitter ,because , I use more and I like a Lot , Google + 1, really being honest I'm no use it.

The same situation is about my blog, some people comment and very positive.

Ok...Just I'm sharing this post on my FB page and Twitter ..

Best Holidays!


Posted on December 26th 2012 at 6:37PM

Hi Juan Carlos,

Thanks for taking the time to comment and I agree with your points.

I hope you had a great holiday and Happy New Year!


Guillermo Rivero
Posted on December 27th 2012 at 11:48AM

Hello Brendan, excellent post, very original comparative between Christmas and Social Media…

But I´d say that’s not all we can do as social users… Participating in Instagram Christmas campaigns, Like those truly original Facebook actions, talk with the Brands expressing our opinion, sharing contents on LinkedIn... there´s thousands of ways, almost one for each user.

Thanks for the interesting content, I´ll share it and RT.

Posted on December 27th 2012 at 3:23PM

Hi Guillermo,

Thanks for taking the time to share your thoughts and I agree with you. There really are thousands of ways but for the sake of brevity I only listed three. :-)

Thanks for sharing and Happy New Year!


Kent Ong
Posted on December 27th 2012 at 12:39PM

You are correct Schneider. I am reading a book called Go-Giver. It is a great book in giving. I think people should read it so that we can give more on social media.

Posted on December 27th 2012 at 3:24PM

Thanks Kent! I wasn't aware of that book but will add it to my reading list!

Happy New Year!