Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
What Is A Social Media Strategy?
Posted on November 26th 2012
Over the last few weeks I’ve been working with clients on setting up a social media strategy for their business and it’s become very apparent that they have very little idea of what a social media strategy is.
So before I tell you exactly what a social media strategy is let me tell you what it definitely is not:
- A social media strategy is not setting up a Facebook account, spamming your friends about it and then posting content any time you are available.
- A social media strategy is not setting up a like gate and then forcing people to like you in return for some cheap bribe
- A social media strategy is not consistently posting images and articles to your wall which sell your products to your fans
I know that this list of things NOT to do seems very simple but I am finding that more and more businesses just don’t “get” social media. They think that it’s a place they can get a quick pay off and generate HUGE returns.
Now don’t get me wrong, a well thought out and planned Social Media strategy will get great results but it’s important to note that the results are not INSTANT and they take time and investment.
If you want to create an effective social media strategy then you need to understand the core of social media which is creating a connection with your audience, then engaging them with your page and then finally converting them to a sale.
This three step process doesn’t happen in just hours or even just days it happens over a course of time. The good news is though, if you do it well and create a great environment the rewards are almost endless.
So don’t approach your social media strategy with the hopes of a quick pay off, understand that it’s a long term investment just like SEO. If you do it right and follow the rules you’ll get the result you desire but if you try and take short cuts you’ll ultimately fail.