Reputation Management is too often a forgotten story in today's competition for an online presence, and Internet Reputation Management companies are even further away from people's thoughts.
Whether through social media, camera cell phones, or anything in between, people are too often uncaring of what the consequences can be. Two recent stories bring to light the difficulties people face. One was a successful executive for Paypal, the other the owner of the L.A. Clippers.
Rakesh "Rocky" Agrawal was a newly hired strategy guide for PayPal when he let loose with a series of twitter posts, which ended his position at PayPal. Donald Sterling is the former owner of the L.A. Clippers. Earlier this year his reputation was ruined when a private conversation that was secretly recorded was made public. For one it is likely to late to assist, for the other, there may still be time.
We are not here to judge others or to decide if they were bad, good, or anything else. Instead let us focus on the consequences of these actions and how we can avoid such missteps in the future.
We are no longer in a time when all publicity is good publicity. That time has long since gone by the wayside; we are now in a place where bad publicity can hurt us more than good publicity can help us. If Donald Sterling wrote a huge check tomorrow for a worthwhile charity, his reputation would still be just as damaged. It is now going to require the concerted effort of a bevy of professionals to help him restore that online reputation.
For those who do make a social media misstep, hiring a firm that specializes in online reputation management may be a must. It may be too late for Donald Sterling but it does not have to be too late for you. If you cannot avoid the mistake, contact such a company, and allow them to help you clean up your internet reputation.