What is the Value of a Facebook Fan?

MinterDial
Minter Dial President, The Myndset Company

Posted on September 11th 2013

What is the Value of a Facebook Fan?

What is the value of a Facebook fan?

Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. 

The short story is that there is no way to place a single value on a fan. The answer to the question: "What is the value of Facebook Fan?" is that “it depends.” Not only are some fans worth more than others, but the way you build up engagement on your page makes the value of a fan more or less potent.  This means identifying, for example, who are the major (offline) purchasers, who are the most influent and who are the most engaged.  With each category a different type of treatment should be considered.

The good news is that there are increasingly more sophisticated tools to help understand the fan base and who are the more valuable among the fans. It's highly necessary, as the reality of "big data" becomes more accessible, to have a great analytics team, able to collect, collate and render intelligible and relevant that information.   

While this infographic is directed toward Facebook, the concept is equally valid for any social media strategy and other social media platforms (Twitter, Google+…). In any event, ultimately, the value of your fanbase depends on how much you truly care about your customers.

N.B. This infographic is not so much an infographic and more a visual way of stimulating the debate around the real issues in social media marketing.
 
Value of a Facebook Fan infographic

Infographic by Minter Dial (The Myndset), Renaud Ramaud (designer) & YOPPS Agency.  First published here on The Myndset. If you care to download the PDF version, it's available over on Slideshare here.

MinterDial

Minter Dial

President, The Myndset Company

President and founder of The Myndset Company, Minter Dial is a professional speaker & consultant on Branding and Digital Strategy, working for several blue chip companies, including Orange, Kering and Redcats (ex PPR), Samsung, Remy Cointreau, L'Oreal and Tencent.

Previously, Minter led a 16-year international career with the L'Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L'Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division, responsible globally for business development, e-business (Internet, intranet, CRM), education & communication.

He is based out of Paris, France, and is able to deliver speeches in English, French and Spanish. He can be contacted at minter@themyndset.com.  You can find Minter on Google+

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