Many of my peers in the industry will tell you about the importance of using Twitter in your business. This is a true statement, however I look at tweeting in a very different way compared to what I once did. One question you must ask yourself is this, are you tweeting with purpose or are you simply making or adding to the noise?
In my early days of using Twitter, I was simply about making the most noise out there. I once thought if I made enough noise I could rise above the noise and in reality I simply added to the noise that was out there, and you know something - people will turn you off. Picture the loud mouth at your business networking club who always boasts about how great their business is or how well his kids are doing in school, you know that person...what do you do? Most of us avoid him or her. You know the noise I am speaking of in the online world it could be mentioning that you are at the local Starbucks on Foursquare, tweeting useless bits of information and retweeting other people's noise.
I do like the idea of retweeting other people's useful information, however the question I have to ask is this. Are my tweets enriching someone else's life or business? If the answer is no, I really need to think long and hard about sending out more noise into the Twitter universe.
Twitter is such a powerful tool but often abused by many small business owners because of the advice of some social media professionals out there. How about this advice? Instead of simply sharing a link to someone else's article using Twitter that really has no value or broadcasting to the world something they really don't care about. Can you not write your opinions about what the other person's article, blog post or link meant to you on your own blog. Offer your own insight and opinion using your own platform. Position yourself with your own thoughts instead of simply tweeting without any purpose.
Can you use Twitter effectively?
Link to original post