Jun 5 Posted 3 years ago
Hmmm....as a psychology professional I'm not conviced I would place as much stock into the reticular formation as I perhaps would in the effects social media has on the amygdala and perhaps brain chemistry. More specifically dopamine release (perhaps why so many are addicted to their social media).
While I would agree that the reticular formation has much to do with our alertness, it is our quick ability to habituate to stimuli that may in fact affect us more when it comes to social media. More specifically social media advertising. Consider that the ads are in the same place typically...so for the majority of the people these ads are no longer relevent because the majority of people have habituated to the constant noise. Much like the same way we habituate when we are sitting outside on a busy street. Eventually we no longer hear the traffic and focus on the conversations we are interested in.
This is where I am convinced that the "social" in social media keeps us from habituating. Advertising is quickly lost but the conversation creates continued alertness and keeps us from habituating.
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