You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
What You Should Know About Social Media and Moms
Posted on May 9th 2014
This may be hard for the millennial generation to understand, but Mom isn’t totally out of the loop when it comes to social media. As Gen X grows up and settles down, the number of parents hitting the web increases. According to surveys done by Baby Center, moms can be bigger influencers than representatives of other demographics. This is probably due to their infinite wisdom. (Hi Mom!), plus their access to devices like Smart TV’s, smart phones, and tablets, all of which are becoming mainstream and more affordable. Moms are four times more likely to prefer checking their social media feeds on their smart phones. Mobile apps make it easier for busy moms (at work and home) to check up on their social media feeds.
YouTube is a huge draw for moms, probably due to the wide array of mom-bloggers and advice videos. YouTube is an influential medium for mothers seeking how-to’s, product recommendations, and advice from other mothers. The reach percentage outweighs the general population on platforms like Instagram and Twitter . 73% of moms surveyed said that they used parenting-oriented social media channels for product recommendations (up 66% from 2009). Social media also makes it easier for busy parents to keep in touch and share milestones/photos with friends and family, so it has become an integral part of family life. It’s hard these days to browse Facebook without seeing photos of users’ children. 300 million photosare shared by proud mothers every day! Facebook seems to be the preferred platform for sharing these moments; with ~90% of moms saying it was their preferred social sharing site. There are 3.2 billion mom likes and comments on Facebook daily.
Savvy moms also spend more online than the general population. With the accessibility and convenience of online savings, it’s no wonder families take advantage of online retail. 78% of moms surveyedadmitted that they like brands that let them in on discounts and promotions on social media. The average mom valued promotion availability over experience with products — this shows how important it is for brands to appeal to online customers through perks.
One of the most important takeaways from Baby Center’s findings is finding out how much moms rely on the opinions of other mothers and friends. According to the survey, posts from friends are 16% more influential than posts from a brand, while posts from another mom are 55% more influential on social moms. Moms want what’s best for their family, and who is more trustworthy than another mom? These stats prove to be invaluable for brands that wish to reach the family demographic. The takeaway for brands is that it’s not about selling your products as much as it’s about helping and supporting customers. Moms rely on the opinion of other members of their demographic, which means trust-building becomes very important for brands. Offering promotions and excellent customer service through social media are two ways to gain trust and followers. Most importantly, your brand needs to present a good product that will encourage customers (especially mothers) to recommend it to friends.
This article originally appeared on www.didit.com.