What's Social Got to Do With It?

Robin Carey
Robin Fray Carey CEO, Social Media Today LLC

Posted on July 21st 2014

What's Social Got to Do With It?

Here at Social Media Today we’re constantly making the point that knowledge of  social media and appreciation for social business remains not only relevant but also valuable.  Sure, there will probably come a day when the word “social” disappears and all media will be interactive and involve globally accessible sharing, and all business will involve tapping into the wisdom of crowds and leveraging precise data in real-time, but until then, we think the “S” word still works and in fact is ever more important as we remind companies of their obligations to us as customers.

Great, you say, but I’m just trying to be successful in my career.  What if my management and co-workers could care less about social media, or business, or life, for that matter?

Well, we’d like to find out if they’re wrong and if you are making the right bet by understanding the technologies involved in social business, by grasping the opportunities presented in social data, and by holding to the cultural values driven by social: transparency, authenticity, and collaboration.  So we’ve put together a brief survey (takes less than 10 minutes) to help us find out what’s going on with you, your career and your prospects as a pioneer and practitioner of these innovative tools and processes. 

This survey was initiated by Social Media Today and developed by Susan Scrupski, whose ground-breaking work that began in 2009 with The 2.0 Adoption Council led to the formation of her current endeavor, Change Agents Worldwide, a network of forward-thinking social champions around the world.

Please let us know how your career is going in social: https://www.surveymonkey.com/s/SMTcareer2014  We'll be announcing the results at The Social Shake-Up, September 16-17 in Atlanta.

image: social media/shutterstock

 

Robin Carey

Robin Fray Carey

CEO, Social Media Today LLC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

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