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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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What's Social Got to Do With It?
Posted on July 21st 2014
Here at Social Media Today we’re constantly making the point that knowledge of social media and appreciation for social business remains not only relevant but also valuable. Sure, there will probably come a day when the word “social” disappears and all media will be interactive and involve globally accessible sharing, and all business will involve tapping into the wisdom of crowds and leveraging precise data in real-time, but until then, we think the “S” word still works and in fact is ever more important as we remind companies of their obligations to us as customers.
Great, you say, but I’m just trying to be successful in my career. What if my management and co-workers could care less about social media, or business, or life, for that matter?
Well, we’d like to find out if they’re wrong and if you are making the right bet by understanding the technologies involved in social business, by grasping the opportunities presented in social data, and by holding to the cultural values driven by social: transparency, authenticity, and collaboration. So we’ve put together a brief survey (takes less than 10 minutes) to help us find out what’s going on with you, your career and your prospects as a pioneer and practitioner of these innovative tools and processes.
This survey was initiated by Social Media Today and developed by Susan Scrupski, whose ground-breaking work that began in 2009 with The 2.0 Adoption Council led to the formation of her current endeavor, Change Agents Worldwide, a network of forward-thinking social champions around the world.
image: social media/shutterstock