No such luck. It seems it’s now time to look at the agenda for our 45 – 60 minutes together. Can we start now? I wish. Now, you want to let me know you’ll be taking questions at the end, fielding tweets throughout, recording this hour, offering some lovely parting gifts, offering an amazing today-only offer to all those in attendance, and making the slides to the soon-to-begin snooze fest available for free.
Oh crap, you almost forgot: there will also be a follow-up survey at the conclusion.
I could be happier. I’ve been hanging with you for 15 minutes and haven’t learned a damn thing. I can’t even remember what prompted me to block this hour for you. And dammit… I’m 20 emails behind. I have deadlines today and I forgot to pony up for the 50-cents Starbucks refill.
I want to be entertained.
When Seinfeld takes the stage, he tells a joke. A great one. Immediately. If it’s a Springsteen show, it’ll start off with a rock and roll explosion—one of his greatest hits. No housekeeping. No agenda.
Whether you like these same entertainers or not, I’m hoping to have been less than subtle in developing my argument and making my point.
You’re the entertainer. I’m the audience. At the end of this ordeal, I suspect you’ll want me to buy your album. It’s not going to happen. I’ll never make it to the end. You’re boring.
Leading bail factors.
I’ll call upon some research now and thank the always informative MarketingSherpa for the data supplied in “What Causes Webinar Attendees to Bail?” They’ve reported your top four bail factors are:
Uhhhhhhhhhhhhgh. If you attend a decent dose of webinars, you really didn’t need this research.
Bring on the smelling salts.
Provided you consider it a bad thing that your attendees leave, hurt themselves, or doze off at your webinar, let’s discuss some possible remedies.
Keeping the faith.
I get invitations to special webinars all day everyday. Many sound good. So I keep registering and I keep the faith expecting the next one—yours—won’t hit me like two Benadryl pills.
I’m batting under .300 though. It might be acceptable in baseball. It’s intolerable in the webinar business.
C’mon dude, lady, panel, whoever… Amp it up. Say something. Make it funny. Make it hurt. Make me feel something. Not 20 or 30 minutes after I tune in. Toss that friggen’ firecracker at me in the first 15 seconds. Start off with a bang. Give me a reason to stay awake and to stay put.
Do you host webinars? If so, share with us your secrets for keeping the audience engaged. Do you tend to sleep through webinars? Tell us why.