Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
What's Your Social Media Signature?
Posted on January 25th 2012
Are you Lady Gaga? Are you Anderson Cooper? If not, and you’re a first time author like me, your chances of getting published by a major publisher are about the same as being hit by lightning on the same day as winning Power Ball.
So what do you do if you have the next big idea?
Invoke the power of social media with a memorable social signature.
But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you.
#1: Be a connector! When you conceive an idea, the first call to action is to connect people that share the same passion. For me, I leverage Twitter, especially Tweet Chats to connect people in my following to others. Hence, it's imperative that most of your content do three things: Inform. Help. Inspire. Relentless self-promotion is a surefire way of being snubbed. Like all customer-oriented content, it's about them, not you.
By finding good, relevant content, you might help a person solve a business problem or improve the quality of their life. And…people don’t forget that. The key is to treat every social media message like a conversation at dinner. If all we do is blab about ourselves, we don’t get a second date! You build a following by offering information that people want. Information that helps them, not you. I also feel strongly that an element of personal exchange is crucial. We can show we care by the context of our messages.
#2: Engage! There’s a great book by Simon Sinek called, Start With Why. In this excellent book on engagement, Sinek talks about the fact in our new economy, the thrust is about leveraging our network to bolster others. That is, linking shoulder to shoulder with people in pursuit of the same goal as ourselves. When you do this, it brings loyalty to your platform. That is, people will more quickly recognize your social signature as one of—diplomacy and community.
#3: Be Authentic. Don’t try to sell yourself, and avoid the use of buzzwords. Second, refrain from jargon or common clichés. Be original and people will remember you! Insincerity comes across on our social media platforms. In fact, the human brain does a remarkable job of decoding our true intentions. Hence, be true to your mission at hand, and your social signature.
In short, a social signature is the writing of your activity on the social media community. It embodies the tenets of empathy, professionalism, courtesy, community support, and global outreach. This explains why people that parlay the importance of others beget the most followers and connections.
Likewise, your social signature can connect you to people you never deemed possible. This was not plausible years ago before social media. For example, I've communicated directly with individuals that are untouchable through conventional means. By establishing an inviting social signature, you will build rapport with anyone, and this includes celebrities, heads of state, and other dignitaries. Not that these people are more important than anyone else, but doors can be opened due to their connections. It's that simple.
By consistently reaching across cultures and time zones, you can establish a network that defies gravity. And this is something a bean counter cannot tabulate, but a seed planter can.
The unbridled truth? Whether your book, product, or service will become a medal winner, stagnate, or fail, depends partially on your ability to craft a social signature that stands apart from the crowd.
So…ask yourself this question: What comprises my social media signature?