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WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]


You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface of this five-year-old company to grasp its steadfast product execution and user engagement.

Like its founder, WhatsApp is a quiet company, the Wall Street Journal explains. "Sequoia says WhatsApp didn’t spend a single penny on marketing and is a veritable stranger in the U.S. — there is 'no other home grown technology company that’s so widely loved overseas and so under appreciated at home,' the venture-capital firm said." 

So here's the WhatsApp story from their very own blog: 

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Join The Conversation

  • Feb 21 Posted 1 year ago Madhava Verma D...

    Very true, this is the largest success story i have seen in the ages. Wonder how can a simple app like that can become large platform to this extent.

  • Robin Carey's picture
    Feb 21 Posted 1 year ago Robin Carey

    Great one, Andre. Thanks for this.

  • Robin Carey's picture
    Feb 21 Posted 1 year ago Robin Carey

    Great one, Andre. Thanks for this.

  • Avtar Ram Singh's picture
    Feb 21 Posted 1 year ago Avtar Ram Singh

    Great stuff Andre - interesting compilation and a great example of real time stuff.

  • Vivek Pereira's picture
    Feb 21 Posted 1 year ago Vivek Pereira

    There's going to be some kind of dilemma in the minds of promoters like me as to whether to harness Whatsapp if we already have a strong Facebook presence. With the availablity of my product - a novel on terrorism called "Indians in Pakistan" on top retail sites, I need to carefully choose the kind of social networks for the book promotion. The reason I'm saying this is because if the owner (FB) is the same for both social networks after the US$ 19 Billion deal, then usually one can expect similar features and 'not too different' target audiences. If FB can retain the originality of Whatsapp after the deal, then there would be nothing like it.

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