WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]

SocialMktgFella
Andre Bourque Managing Editor -Technorati Media, Content Marketing Expert, SMT Board of Advisors, Technorati Media | Status Creative | Social Media Today

Posted on February 21st 2014

WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]

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You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface of this five-year-old company to grasp its steadfast product execution and user engagement.

Like its founder, WhatsApp is a quiet company, the Wall Street Journal explains. "Sequoia says WhatsApp didn’t spend a single penny on marketing and is a veritable stranger in the U.S. — there is 'no other home grown technology company that’s so widely loved overseas and so under appreciated at home,' the venture-capital firm said." 

So here's the WhatsApp story from their very own blog: 


Main image credit: successwithcrm.com
SocialMktgFella

Andre Bourque

Managing Editor -Technorati Media, Content Marketing Expert, SMT Board of Advisors, Technorati Media | Status Creative | Social Media Today

Andre Bourque (Social Marketing Fella) is the Managing Editor at Technorati Media. He is a contributing blogger here on Social Media Today, and sits on our Board of Advisors. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.

Available for content marketing and PR strategy. Email him here.

 

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Comments

Vivek Pereira
Posted on February 21st 2014 at 4:10AM

There's going to be some kind of dilemma in the minds of promoters like me as to whether to harness Whatsapp if we already have a strong Facebook presence. With the availablity of my product - a novel on terrorism called "Indians in Pakistan" on top retail sites, I need to carefully choose the kind of social networks for the book promotion. The reason I'm saying this is because if the owner (FB) is the same for both social networks after the US$ 19 Billion deal, then usually one can expect similar features and 'not too different' target audiences. If FB can retain the originality of Whatsapp after the deal, then there would be nothing like it.

Avtar Ram Singh
Posted on February 21st 2014 at 6:37AM

Great stuff Andre - interesting compilation and a great example of real time stuff.

Robin Carey
Posted on February 21st 2014 at 4:57PM

Great one, Andre. Thanks for this.

Robin Carey
Posted on February 21st 2014 at 4:57PM

Great one, Andre. Thanks for this.

Madhava Verma Dantuluri
Posted on February 21st 2014 at 9:46PM

Very true, this is the largest success story i have seen in the ages. Wonder how can a simple app like that can become large platform to this extent.