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Apr 2 Posted 2 years ago
Good post indeed!
What I find particularily evident is that because most companies feel this way, they tend to put the people they believe are "social savvy" or at least understand the technical tools in one social media team / task force, and thus separates them from everything else in the business, while what actually would provide more value is doing it the hard way - training and educating and supporting each business function to utilize social elements to reach their business objectives. Naturally you would need a support function (social / digtial services support, similar to IT support role), but the point being that ANYONE can do it, you don't have to be a social media wizard...
Thanks for posting! Your blog post showed up in my twitter monitoring as my blog has a fairly similar name: socialasusual.wordpress.com...
Mar 26 Posted 2 years ago
Great post indeed. One way of effective business is keeping active on several known social network site for
calling several costumers or buyers. This are the one cool strategies use by rampant internet marketers nowadays.
Mar 19 Posted 2 years ago
Thank you Alex. I appreciate your opinion.
You're conceptually right regarding social media marketing, brand awareness, etc.. but I was writing more from the side of small groups of people in social media- whether it is a department in an IT firm or a small group of your most trusted friends.
An average of only 18% of your friends on Facebook ever read what you post. The algorithm on Facebook is structured in a very natural way. The more you interact with a friend the more Facebook will push their content towards you. Why? Because that's what you would expect in real life. You don't walk around spending most of your life with people you barely know, you spend it with your closest friends and family. For the grand majority of us, the content we publish on Facebook is not really meant for the consumption of hundreds of people.
That's why social networks have also seen the value of custom lists (Facebook) and circles (Google+) because they know that to survive they must adapt to our natural way of communicating, not the other way around.
You're right that most people are now very careful about what they post and that's a good thing! But most of us are not carrying a megaphone all the time because the people we really care about are few and it's not an issue to be yourself with them. We spend most of our time here, in this small comfy room.
Mar 19 Posted 2 years ago
Thank you Colin.
Small business is a great way to show how social media can be a natural transition for the owners. Instead of writing "ad style" people are much better off talking about their business as they would to someone walking through the door for the first time. Just because your message has a farther reach doesn't mean you need to turn into a drone with a scripted message. If you can have a civil and informative conversation when presenting your business or products to potential customers, then you should have no problem writing about it to hundreds or thousands of people on social networks.
Mar 19 Posted 2 years ago
Conceptually right, but you seem to be missing the point that social media interactions are mostly public (or at least visible to a much larger group) than you would normally communicate in an offline social network (phone or email).
You will never have the same conversation with an even a casual friend, if you were talking to him on a stage in front of 100 people, which is effectively what happens in any social media interaction (Twitter or Facebook). This tends to make interactions affected and often artificial than what you would normally tell your friend one-on-one. Most people are inherently not comfortable in speaking over a megaphone and that's a key difference.
Mar 18 Posted 2 years ago
Good article and bang on the money. I keep reminding people that social media is called ‘social’ for a reason - just be social. A good example is to look at the good small business owners. Typically these people become very successful through the way they socialise; they know the locals and they know how to listen, and they intuitively know when to pitch their business proposition.
These people have 'Ready Made' skills for social media, it's in their DNA! However, social media platforms seem foreign to them and when they do eventually get on; they feel they have to push messages in the same way the put messages in Yellow Pages or the local classifieds. If only they could relax and act no differently as they would when talking to casual visitors, friends and business people who they meet 'face to face' daily, social media will become be very easy and commercially very good for them.
If anyone is interested, I wrote an 18 page document titled – ‘Social Media – Ready Made For Financial Planners’. While written for financial planners, it could be used for the vast majority of small business operators and professionals. (The document requires a subscription – no fees or obligation thereafter)