Where are Social Network Users Making the Most Money? [INFOGRAPHIC]

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on February 13th 2013

Where are Social Network Users Making the Most Money? [INFOGRAPHIC]

It has been amazing to see so many small businesses profit from using social networks over the past two years. I found some great statistics around social networks and how much money their users make. Here is a breakdown for each platform.

Overall, Facebook’s users earnings were on par with Twitter and Tumblr. 34% of Facebook’s users make less than £18K a year with the £18-£37K users coming in second with 26%. This could be down to the fact that Facebook is widely used by the younger generation between 16-24 whose earnings are not as high as the 35-46 year olds.

Google+ has a completely different demographic to Facebook with the highest percentage of its user base coming from those who make £62K or more. Google+ also counts the lowest percentage of their user base from those making under £18K. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks. Google+ has an even more affluent user base than LinkedIn.

Almost 1 in 5 (17%) of Twitter users earn more than £62,000 per year. This will be down to the fact that there are a lot of influential celebrities on this network, along with successful businessmen and women. Overall, the earnings of Twitter users were on par with Tumblr, each of whom have a third of their user base earning below £18K per year, with around half earning between £18K and £62K.

LinkedIn has a larger percentage of high income wage earners than most social networks. LinkedIn counts 27 % of their social network from the £62K plus bracket. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks.

Tumblr & Pinterest
Tumblr, a blogging platform had the highest percentage of users earning £18K or under. This is likely down to their target market; the teenage to young adult generation. Pinterest on the other hand, is a lot more balanced between the users earning under £18K and those earning £18-£37K.

Now that you have a better understanding around where your target market hangs out, what is your next move?

*All figures in this blog have been converted into £ from $.

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Kent Ong
Posted on February 13th 2013 at 1:44PM

Hi Warren, surprized with Google+. Thought LinkedIn should have top earner, but it is Google+.