At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.

Where are Social Network Users Making the Most Money? [INFOGRAPHIC]

It has been amazing to see so many small businesses profit from using social networks over the past two years. I found some great statistics around social networks and how much money their users make. Here is a breakdown for each platform.

Overall, Facebook’s users earnings were on par with Twitter and Tumblr. 34% of Facebook’s users make less than £18K a year with the £18-£37K users coming in second with 26%. This could be down to the fact that Facebook is widely used by the younger generation between 16-24 whose earnings are not as high as the 35-46 year olds.

Google+ has a completely different demographic to Facebook with the highest percentage of its user base coming from those who make £62K or more. Google+ also counts the lowest percentage of their user base from those making under £18K. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks. Google+ has an even more affluent user base than LinkedIn.

Almost 1 in 5 (17%) of Twitter users earn more than £62,000 per year. This will be down to the fact that there are a lot of influential celebrities on this network, along with successful businessmen and women. Overall, the earnings of Twitter users were on par with Tumblr, each of whom have a third of their user base earning below £18K per year, with around half earning between £18K and £62K.

LinkedIn has a larger percentage of high income wage earners than most social networks. LinkedIn counts 27 % of their social network from the £62K plus bracket. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks.

Tumblr & Pinterest
Tumblr, a blogging platform had the highest percentage of users earning £18K or under. This is likely down to their target market; the teenage to young adult generation. Pinterest on the other hand, is a lot more balanced between the users earning under £18K and those earning £18-£37K.

Now that you have a better understanding around where your target market hangs out, what is your next move?

*All figures in this blog have been converted into £ from $.

Join The Conversation

  • Kent Ong's picture
    Feb 13 Posted 4 years ago Kent Ong

    Hi Warren, surprized with Google+. Thought LinkedIn should have top earner, but it is Google+.

Webinars On Demand