Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Where are Social Network Users Making the Most Money? [INFOGRAPHIC]
Posted on February 13th 2013
It has been amazing to see so many small businesses profit from using social networks over the past two years. I found some great statistics around social networks and how much money their users make. Here is a breakdown for each platform.
Overall, Facebook’s users earnings were on par with Twitter and Tumblr. 34% of Facebook’s users make less than £18K a year with the £18-£37K users coming in second with 26%. This could be down to the fact that Facebook is widely used by the younger generation between 16-24 whose earnings are not as high as the 35-46 year olds.
Google+ has a completely different demographic to Facebook with the highest percentage of its user base coming from those who make £62K or more. Google+ also counts the lowest percentage of their user base from those making under £18K. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks. Google+ has an even more affluent user base than LinkedIn.
Almost 1 in 5 (17%) of Twitter users earn more than £62,000 per year. This will be down to the fact that there are a lot of influential celebrities on this network, along with successful businessmen and women. Overall, the earnings of Twitter users were on par with Tumblr, each of whom have a third of their user base earning below £18K per year, with around half earning between £18K and £62K.
LinkedIn has a larger percentage of high income wage earners than most social networks. LinkedIn counts 27 % of their social network from the £62K plus bracket. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks.
Tumblr & Pinterest
Tumblr, a blogging platform had the highest percentage of users earning £18K or under. This is likely down to their target market; the teenage to young adult generation. Pinterest on the other hand, is a lot more balanced between the users earning under £18K and those earning £18-£37K.
Now that you have a better understanding around where your target market hangs out, what is your next move?
*All figures in this blog have been converted into £ from $.