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Where Is Content Marketing Headed in 2014? [INFOGRAPHIC]

As the year 2013 comes to an end, marketing experts and internet professionals are taking a look forward to what the marketing terrain will be like in the year 2014, especially in the area of content marketing.

2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.

For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!

These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014. The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.

So, whether you are a B2B or B2C business and you are among those who intent drive out-standing results for your content marketing spend in  2014 then you need to study this infographic very carefully because you will definitely get something from it!


Content Marketing Trends For 2014

So, how are you preparing to make good use of what the experts say about the content marketing in 2014?

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Join The Conversation

  • Dec 23 Posted 3 years ago salesremedy

    Thanks for sharing this Chadrack and it's beeeen a hard year to make clients understand the importance of creating content to help with generating more authority in their market place. I look forward to 2014 and seeing how clients react to such information as yours.

    Funny how I have added to our schedule a content director as an essestilan part of the business development process for any client. 

    Keep up the great work and great content.

    Terry Carney

  • Nem Radenovic's picture
    Dec 16 Posted 3 years ago Nem Radenovic

    Nice infographic Chadrack - I guess it is only appropriate that you post a "where is content heading in 2014" post that includes some good content (aka a useful infographic).

    I do agree that journalism and storytelling will head into content creating but I do have to wonder what will constitute content marketing in the upcoming years? I tried to explain what it is in my "What is Content Marketing?" blog post that I recently did, but will it be so vague or will we have categories for the type of content marketing?

    Journalist and storytelling for content marketing seems more of a PR reach, while helpful "how-to" posts are more of product placements or expertise showcases (since many how-to posts usually include the organizations product and or services withint he post). Lists that highlight how to get more Facebook engagement can be classified as trying to position the organization as an industry expert within it's field (digital branding).

    It will be interesting to see how the content will be classified in the audience's mind when consuming it as content marketing moves into a "must-have" part of any marketing strategy. Will they see it as a marketing ploy if the posts are too direct in mentioning a certain service and thus lose their value? I guess as always, it is up to the content creator to make it compelling and meaningful for the audience.

    PS. Absolutely see a need for a "Director of Content" position going forward!

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