Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can't find ROI?
If you are looking for the perfect case study to show up or the exact B2B Social Media ROI formula to use to convince you to get started, quit now. By the time it does (if ever), it will be too late. Way too late. Now is not the time to be a late adopter.
Start small. Pick a goal and go. But please just get started. As one thing is 100% certain - you will never determine the return on an investment NOT MADE (or by talking).
Just start.
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Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. It was fun. Truth be told, the original idea for this comic was inspired by the inaugural comic by Valeria Maltoni, "Do You Suppose They Have an App for Strategy?"