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If you looked at the title of this article and immediately thought of Facebook or Twitter, you are mistaken! Instagram is the grand champion of brand engagement based on a recent study done by L2 Think Tank. You might be a little skeptical considering that the 150 million monthly users that Instagram boasts are itty bitty compared to Facebook and Twitter. However, a study on posts by 249 top brands showed that interaction rates were 15x higher than Facebook. In fact, interaction rates for Instagram were much higher than Twitter and Google+ as well.
This Is particularly exciting for brands that understand that the social experience is much more than simply how the the bottom line gets effected. Ideally, the more time you can get a potential customer to spend with your brand, the more likely they will choose you when they need your product/service. This finding doesn’t mean you should abandon Facebook. According to this study, almost 9 out of 10 brands polled said that they have both an Instagram and Facebook account which makes perfect sense. Why only limit yourself to one or the other when you can install and Instagram tab into your Facebook page and get more bang for your buck?
While we are on the topic of Instagram, I have a few basic tips I’d like to share.
So what do you think about this study? Sound off in the comment section!
Nathan Mendenhall is a social media manager at Cendyn/ONE in Boca Raton, Florida. He has extensive experience with creating and implementing successful social media strategies for both B2B and B2C brands. Connect with him at @NCMSocial!