Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Who’s The Chief of Your Social Tribe?
Posted on June 25th 2011
Why is it that so many businesses lack what it takes to be successful with social media? I think we can all agree that social media marketing is extremely important. Yet so many businesses are coming up short of being successful and using social media effectively. I believe, one of the key factors which is causing most businesses to FAIL with social media can be found in one simple root issue. This issue I believe is that businesses are failing to elect a person or persons to be the leader of their tribe and not using their social media platforms on a personal level.
People won’t interact with a logo, auto responder or personality-less social media page. This isn’t rocket science and may seem pretty simple but there are a large number of businesses out there getting this wrong. If your business fails to be real, act real, and look real then you are going to fail with social media before you even start. Below I’ve listed a few steps you can take to help make sure your on the right track with your social media.
- Who’s the person behind the curtain? Who is the chief of your social tribe? This can be the business owner, the CFO, a key employee, or a team of people. The important thing is that the people following your tribe know who this is. Without this, your business will never develop true relationships and trust with your fans.
- What's your Twitter handle? @business123 will no longer cut it and isn’t very personal. Your business name and other important information should be in your bio but your name should be in your handle. Also, don’t forget to have a picture of you and not your logo for your profile pic. People want to talk to people not @business123 and @business123‘s logo.
- Get your Facebook fan page right too! This type of transparent personalization needs to be found on your Facebook fan page as well. I understand your Facebook fan page will be your businesses name but why not customize a profile pic and have both your logo and a key representative or community leader in it? Also, if there is more then one person managing the fan page maybe signing off after each post with your name to let people know who is actually engaging, sharing, or responding. You can also adjust your settings to display the page owners for all to see. Lastly, don’t be afraid to add more customization to your page such as a welcome landing page, about you page...etc. There are a number of tools available to help you accomplish this.These are all small elements but they add up to make a major difference towards creating a brand & tribe that people trust and want to engage with.
Do you find this to be a common issue among businesses in social media? What are some businesses that have branded themselves effectively by being personable and transparent?