May 7 Posted 3 years ago
Good advice Mark. Moving beyond the 'lots of screens' obsession and really concentrating on the utility of the data presented seems so obvious it's surprising it could ever be overlooked by any switched on organisation. In my experience, social media montoring is both art and science; you need the right data mining and visualisation setup plus brilliant analysts who know how to repeatedly spot the gold nuggets buried in the mud.
May 3 Posted 3 years ago
'Command centers' are important as that focal point, as you mention, but too many get caught up in the number of screens, here's ListenLogic's Intelligence Center which dwarfs the 20 screen center you mentioned, but then again we're overseeing real-time threats and risks for some of the largest corporations in the world.
What is critical to the command center is the technological "brains" behind it. Some of the corporations run obsolete technology with mere snipets and limited keyword lists, so they get a lot of "noise" from a fractional view of the social universe. It's essentially just 'checking the box' but not true advanced threat detection.
ListenLogic views the billions and billions of daily posts as a big data problem, which it is, but corporations have to look way beyond merely Facebook and Twitter, which most are focused on. As such, ListenLogic delivers a streaming big data solution that processes one billion operations per second with complex concept modeling in place of keywords to discover the full realm of possible ways something can be said to identify corporate threats in seconds.
So the 'command centers' certainly have a value, but only if you're running the correct technology behind all those impressive screens.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...