Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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Who Rules the Mobile Social Media World: Men or Women? [INFOGRAPHIC]
Posted on March 5th 2014
Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile technology trends.
Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check on family, friends and favourite brands multiple times a day. Women interact with brands more often than their male counterparts and for a wider range of reasons. They consume and share news, events, things they love or hate more frequently then men – who are more likely to be visiting news and sports websites.
Alex Hillsberg from Finance Online forwarded their Infographic to me earlier today which highlights some interesting points:
- 12% more women than men use tablets for social media interactions
- On Pinterest women outnumber men by 25% which makes them vital part of the company’s $7.7B value
- Women are the biggest sharers of images and videos in the internet via Instagram, Tumblr, and Pinterest
Traditionally, Tech is a man’s world, but it would be nothing without a Woman. Take it home James Brown!