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Who's Talking About Syria on Facebook? An NBC News Data Analysis
Posted on September 9th 2013
In an exclusive peek into Facebook worldwide user data, NBC News found that an overwhelming majority of the 10 million posts last week mentioning Syria came from Americans.
The data showed that from Aug. 31 through Sept. 6., 66 percent of posts mentioning Syria came from within the United States. That ranked Facebook users' interest in Syria among the site's most popular topics last week, rivaling football and Miley Cyrus's twerking episode.
NBC News is working with Facebook on new ways to integrate and measure global conversations happening on the social network. All data are anonymous and were aggregated by gender, age and location.
Both globally and nationally, men on Facebook are talking about Syria at nearly twice the rate of women (US: 67 percent vs. 33 percent, Globally: 65 percent vs. 35 percent). In the U.S., Facebook users in the District of Columbia mentioned Syria most (measured via mentions per capita) followed by New Jersey and the state of Washington. Worldwide, after Syria and the United States, Lebanon, Gambia and Chad are leading the global conversation.
A question asking whether the United States should intervene militarily in Syria has garnered more than 80,000 votes on the NBC News Facebook page, with 7 in 8 respondents answering “No.”To read more about how Americans are responding to the question “Should the U.S. intervene militarily in Egypt?,” visit www.nbcnews.com/takingsides.