- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why 2012 Still Belongs To Instagram (INFOGRAPHIC)
Posted on December 27th 2012
Instagram’s December 17 announcement regarding its revised terms of service prompted what was undoubtedly the biggest app user revolt in social media history. Instagram addicts began uploading blank photos through the app, using boycott hashtags on Twitter– even deleting their IG accounts en masse.
I was a little more introspective about the whole thing.
I continue to view last week’s event as just a Qwikster blip on Instagram’s trajectory — a “What Were You Thinking?” misstep that will bring the company some bad press, but won’t tarnish all the strides it has made over the past year.
Over the years, we’ve seen networks struggle to balance its business model with the expectations of its users who expect great things at no cost. It wasn’t too long ago that Pinterest’s TOS stated that it had the power to sell users’ photos. And that site didn’t have the pressure of proving ROI for a $1 billion investment as Instagram now does.
Even Facebook, the sugar daddy who plunked down the cool bill for Instagram, is still teetering between pleasing shareholders’ and users’ expectations. Just last week, Facebook announced its intent to offer users the ability to send private messages to non-friends for a $1 per message. How long do you think that feature will last?
So take a look at Instagram’s achievements of 2012. Marvel in all that it has accomplished in just twelve months. And hope that the company prospers in 2013 in a way that jibes well with its 100 million users.
Are you with me? Do you think last week’s attempt to monetize was a Qwikster moment — or something more deleterious to the future of Instagram?
Headline Photo Credit: Flickr CC/The U.S. Army