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Why Are Businesses 'Doing' Social Media?
Posted on February 9th 2012
Consumers and marketers alike are realizing that mass marketing or traditional marketing is NOT the most effective means of reaching your target audience.
Startling statistic from Borrell: Local spending on social media marketing is predicted to increase seven times by 2016 among small to mid-size businesses. Seven times. That's 100 percent growth per year, year after year. From $1.1 billion now to $7.8 billion in 2016. That's $7.8 billion businesses plan to spend trying to gain new and repeat business.